Je Verdient Het

Joanneke Meesters - Cargo in Context, 2018

Je Verdient Het (you deserve it) is a recurring text image of visual artist Joanneke Meester in the public space around Cargo. This new work by Meester was tagged on various facades in the Houthaven and the Spaarndammerbuurt in Amsterdam. Both neighbourhoods are developed complementary to each other in terms of functions – living, working, shopping and doing business – by the urban planners. 


For this project I captured Meester’s work process around Amsterdam in a time-lapse film, focussing on the red text. This is an excerpt of the film.

The time-lapse film was part of an art exhibition at Cargo in Context, featuring artists Benjamin Li, Marieke Zwart, Nina Glockner and Césare Pietroiusti.

Early sketches of the locations by Meesters